Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE (www.oxfordhandbooks.com). © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 17 February 2020

Abstract and Keywords

This chapter reviews the literature on strategy and identities comparing three perspectives on their nature and mutual relationships. The first ‘entitative’ perspective considers both strategy and identity as elements that organizations, groups, and individuals ‘have’. The second ‘narrative’ perspective treats both strategies and identities as stories. Finally, the third ‘work’ perspective adopts a processual lens and views strategy and identity as constructed in interaction. While the entitative and narrative perspectives are well-established, the authors suggest that the most promising avenues for future research lie with the ‘work’ perspective, which offers a more fluid and dynamic vision of the nature of strategy and identity and their interaction. This perspective will also benefit from methodological innovations that can capture naturally occurring interactions.

Keywords: strategy, identity, narrative, strategizing, identity work

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.