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date: 17 February 2020

Abstract and Keywords

Qualitative researchers have employed a variety of distinct methodologies to examine individuals’ identities in organizations. There is, however, limited guidance to help researchers choose between these methodologies to select the approach that is best suited to answer their research questions. Compounding the methodological complexity facing researchers is the growing variation within each existing methodology. This diversity remains under-examined in the limited scholarship that compares methodologies. The purpose of this chapter is, therefore, to consider the variation between and within two distinct methodological approaches to the study of identity work: grounded theory and phenomenology. The chapter establishes some of the key similarities and differences in terms of these methodologies. It then offers guidelines to support researchers in making informed methodological choices to better address the needs of their research.

Keywords: identity, identity work, methodology, methods, phenomenology, grounded theory, epistemology

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