- Empirical Aesthetics: An Overview
- One Hundred Years of Empirical Aesthetics: Fechner to Berlyne (1876–1976)
- Revisiting Fechner’s Methods
- The Link between Empirical Aesthetics and Philosophy
- Appreciation Modes in Empirical Aesthetics
- Exploring the Landscape of Emotion in Aesthetic Experience
- The Neurobiology of Sensory Valuation
- The Evolution of Aesthetics and Beauty
- Historiometric Methods
- Observation Method in Empirical Aesthetics
- Observational Drawing Research Methods
- Implicit Measures in the Aesthetic Domain
- The Study of Eye Movements in Empirical Aesthetics
- Electrophysiology
- Functional Neuroimaging in Empirical Aesthetics and Neuroaesthetics
- Noninvasive Brain Stimulation: Contribution to Research in Neuroaesthetics
- Integrated Methods: A Call for Integrative and Interdisciplinary Aesthetics Research
- The Role of Collative Variables in Aesthetic Experiences
- Processing Fluency
- The Use of Visual Statistical Features in Empirical Aesthetics
- Color
- The Study of Symmetry in Empirical Aesthetics
- The Curvature Effect
- Facial Attractiveness
- The Empirical Aesthetics of Music
- The Aesthetics of Action and Movement
- Aesthetics of Dance
- The Audio-Visual Aesthetics of Music and Dance
- Aesthetic Responses to Architecture
- Aesthetics, Technology, and Popular Movies
- Empirical Aesthetics of Poetry
- Aesthetic Responses to the Characters, Plots, Worlds, and Style of Stories
- The Role of Attention, Executive Processes, and Memory in Aesthetic Experience
- Children’s Appreciation of Art
- The Influence of Expertise on Aesthetics
- The Influence of Personality on Aesthetic Preferences
- Aesthetic Sensitivity
- Cross-Cultural Empirical Aesthetics
- The General Impact of Context on Aesthetic Experience
- Empirical Aesthetics: Context, Extra Information, and Framing
- Studying Empirical Aesthetics in Museum Contexts
- Aesthetic Experience in Everyday Environments
- The Impact of the Social Context on Aesthetic Experience
- Design and Aesthetics
- The Role of Empirical Aesthetics in Consumer Behavior
- On the Empirical Aesthetics of Plating
Abstract and Keywords
This chapter provides an overview of the role of empirical aesthetics in the field of consumer behavior. It is developed around the idea that individuals have consumption-related aesthetic experiences in daily life, ranging from the products they use to the places and spaces they frequent. The chapter introduces the notion of everyday consumer aesthetics to capture this idea. The chapter begins with a discussion of the cognitive and emotional response that consumers have to visual features such as color, shape, and surface appeal, and visual concepts such as cuteness and anthropomorphism. Next, the outcomes of aesthetic appeal and a broad categorization of aesthetic products are presented. The chapter concludes with challenges and future directions for the study of consumer aesthetics.
Keywords: everyday consumer aesthetics, art, color, shape, surface appeal, cuteness, anthropomorphism, consumer behavior
C.T. Bauer College of Business, University of Houston
Carroll School of Management, Boston College
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- Empirical Aesthetics: An Overview
- One Hundred Years of Empirical Aesthetics: Fechner to Berlyne (1876–1976)
- Revisiting Fechner’s Methods
- The Link between Empirical Aesthetics and Philosophy
- Appreciation Modes in Empirical Aesthetics
- Exploring the Landscape of Emotion in Aesthetic Experience
- The Neurobiology of Sensory Valuation
- The Evolution of Aesthetics and Beauty
- Historiometric Methods
- Observation Method in Empirical Aesthetics
- Observational Drawing Research Methods
- Implicit Measures in the Aesthetic Domain
- The Study of Eye Movements in Empirical Aesthetics
- Electrophysiology
- Functional Neuroimaging in Empirical Aesthetics and Neuroaesthetics
- Noninvasive Brain Stimulation: Contribution to Research in Neuroaesthetics
- Integrated Methods: A Call for Integrative and Interdisciplinary Aesthetics Research
- The Role of Collative Variables in Aesthetic Experiences
- Processing Fluency
- The Use of Visual Statistical Features in Empirical Aesthetics
- Color
- The Study of Symmetry in Empirical Aesthetics
- The Curvature Effect
- Facial Attractiveness
- The Empirical Aesthetics of Music
- The Aesthetics of Action and Movement
- Aesthetics of Dance
- The Audio-Visual Aesthetics of Music and Dance
- Aesthetic Responses to Architecture
- Aesthetics, Technology, and Popular Movies
- Empirical Aesthetics of Poetry
- Aesthetic Responses to the Characters, Plots, Worlds, and Style of Stories
- The Role of Attention, Executive Processes, and Memory in Aesthetic Experience
- Children’s Appreciation of Art
- The Influence of Expertise on Aesthetics
- The Influence of Personality on Aesthetic Preferences
- Aesthetic Sensitivity
- Cross-Cultural Empirical Aesthetics
- The General Impact of Context on Aesthetic Experience
- Empirical Aesthetics: Context, Extra Information, and Framing
- Studying Empirical Aesthetics in Museum Contexts
- Aesthetic Experience in Everyday Environments
- The Impact of the Social Context on Aesthetic Experience
- Design and Aesthetics
- The Role of Empirical Aesthetics in Consumer Behavior
- On the Empirical Aesthetics of Plating