Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE (www.oxfordhandbooks.com). © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 07 May 2021

Abstract and Keywords

Preference for curved over sharp-angled contours is a well-known effect. However, it was quite unexplored during the 20th century and only a few sporadic studies dealt with it. Nevertheless, there has been renewed interest in this topic over the past two decades. This interest has come from two perspectives, one related to the current experimental aesthetics and the other from different applied approaches: marketing, packaging, interior design, and security perception, among others. Quite a few studies have demonstrated the effect with different stimuli, conditions, and participants. However, a comprehensive understanding of this effect is still lacking. We present the salient issues of the current studies in order to provide a more complete picture of this phenomenon. The applied research line is a promising field to combine with research from experimental aesthetics. Finally, we indicate a few challenges that experimental research should address to achieve a unified framework for a better understanding of the curvature effect.

Keywords: perception, preference for curvature, form, contour, visual preference, curvature effect

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.