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date: 26 June 2022

Abstract and Keywords

Preference for curved over sharp-angled contours is a well-known effect. However, it was quite unexplored during the 20th century and only a few sporadic studies dealt with it. Nevertheless, there has been renewed interest in this topic over the past two decades. This interest has come from two perspectives, one related to the current experimental aesthetics and the other from different applied approaches: marketing, packaging, interior design, and security perception, among others. Quite a few studies have demonstrated the effect with different stimuli, conditions, and participants. However, a comprehensive understanding of this effect is still lacking. We present the salient issues of the current studies in order to provide a more complete picture of this phenomenon. The applied research line is a promising field to combine with research from experimental aesthetics. Finally, we indicate a few challenges that experimental research should address to achieve a unified framework for a better understanding of the curvature effect.

Keywords: perception, preference for curvature, form, contour, visual preference, curvature effect

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