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date: 05 June 2020

Abstract and Keywords

The past 30 years have seen political surveys, particularly those related to elections, evolve from an occasional novelty to a staple feature of the Kenyan political scene. This chapter considers several issues with regard to these surveys. These include: (1) the practical challenges in conducting them as well as recent technological advances; (2) the reasons why a high level of suspicion is often attached to election polls in particular, and the main rhetorical forms that such suspicion takes; and, (3) several factors likely to affect the future of such surveys, beyond the widespread awareness of and considerable public support for them, especially the attitudes of those in, and aspiring to, power. It concludes by suggesting that the recent “proliferation” of such polls is no guarantee of their continuation.

Keywords: pollsters, opinion polls, exit polls, elections, election integrity, bandwagon effect

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