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date: 20 February 2020

Abstract and Keywords

People need to create and maintain social connections, and the ways these connections are made and maintained have broadened with the advent of the Internet. One way that people may attempt to satisfy their need to belong is through online self-expression such as blogging. This chapter examines blogging and its derivations (e.g., microblogging, vlogging) and analyzes current trends and motivations using a social connections lens. The chapter explicates the motivations for blogging using recent literature and extends these findings to include more recently developed, blog-like Internet platforms. Finally, the chapter closes with a discussion of the future of blogging motivations.

Keywords: blogging, vlogging, need to belong, personality, gender, motivation

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