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date: 15 May 2021

Abstract and Keywords

Sharing images online, particularly through social networking sites (SNSs), is a widespread activity. The popularity of image sharing on SNSs has provided researchers with a unique opportunity for investigating how and why we communicate with each other via images. This chapter discusses research about photo sharing on three popular SNSs: Facebook, Instagram, and Snapchat. The unique affordances of each platform have resulted in differences in the images people share on them, and why people choose to share or view different images across the different SNSs. Personal characteristics also shape how and why we share images online. The chapter, therefore, also considers the role of age, gender, and personality on image sharing behaviors and preferences. Finally, the chapter outlines our current understanding of the interrelationship between image sharing and mental health. This chapter thus considers: Who shares images on social media? What do they share? Why do they share these images? What are the mental health consequences of image sharing on SNSs?

Keywords: social media, social networking site, image-sharing, motivation, well-being

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