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date: 17 February 2020

Abstract and Keywords

Coupling media theories on hook-up and dating apps with theoretical works on cultural technique, this chapter shows that placing dating apps not in the discourse of love but instead in the cultural history of flirtation allows us to explore the ways in which dating apps use uncertainty as an organizational logic with specific properties and implications. This allows us to regard dating apps as part of fundamental questions of the organization of life itself under neoliberalism and the productive tensions between control and uncertainty.

Keywords: dating app, grid, swipe, geolocation, cultural technique

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