- Account books <span display="online">as a mediating technology of organization</span>
- Acoustic Tile <span display="online">as a mediating technology of organization</span>
- Battery <span display="online">as a mediating technology of organization</span>
- Bicycle <span display="online">as a mediating technology of organization</span>
- Bitcoin <span display="online">as a mediating technology of organization</span>
- Calendar <span display="online">as a mediating technology of organization</span>
- Card <span display="online">as a mediating technology of organization</span>
- Chair <span display="online">as a mediating technology of organization</span>
- Clock <span display="online">as a mediating technology of organization</span>
- Cloud <span display="online">as a mediating technology of organization</span>
- Coffee Machine <span display="online">as a mediating technology of organization</span>
- Colour Chart <span display="online">as a mediating technology of organization</span>
- Container <span display="online">as a mediating technology of organization</span>
- Conversational Interface <span display="online">as a mediating technology of organization</span>
- Copper <span display="online">as a mediating technology of organization</span>
- Copy Machine <span display="online">as a mediating technology of organization</span>
- Dating App <span display="online">as a mediating technology of organization</span>
- Desk <span display="online">as a mediating technology of organization</span>
- Elevator <span display="online">as a mediating technology of organization</span>
- Executive Dashboard <span display="online">as a mediating technology of organization</span>
- Filter System <span display="online">as a mediating technology of organization</span>
- High Heels <span display="online">as a mediating technology of organization</span>
- Interface <span display="online">as a mediating technology of organization</span>
- Mind Tracker <span display="online">as a mediating technology of organization</span>
- Office Plant <span display="online">as a mediating technology of organization</span>
- Overhead Projector <span display="online">as a mediating technology of organization</span>
- Paper Shredder <span display="online">as a mediating technology of organization</span>
- Pen <span display="online">as a mediating technology of organization</span>
- Planning Table <span display="online">as a mediating technology of organization</span>
- Prezi <span display="online">as a mediating technology of organization</span>
- Price Book <span display="online">as a mediating technology of organization</span>
- Push Button <span display="online">as a mediating technology of organization</span>
- Pussyhat <span display="online">as a mediating technology of organization</span>
- Railway Tracks <span display="online">as a mediating technology of organization</span>
- Real Time Bidding System <span display="online">as a mediating technology of organization</span>
- Recommender System <span display="online">as a mediating technology of organization</span>
- Search Engine <span display="online">as a mediating technology of organization</span>
- Smartphone <span display="online">as a mediating technology of organization</span>
- Suit <span display="online">as a mediating technology of organization</span>
- Telegraph <span display="online">as a mediating technology of organization</span>
- Typeface <span display="online">as a mediating technology of organization</span>
- Whiteboard, Flipchart <span display="online">as a mediating technology of organization</span>
- Wiki <span display="online">as a mediating technology of organization</span>
- By Means of Which: Media, Technology, Organization
Abstract and Keywords
This chapter explores the cultural productivity of the ontological elusiveness of clouds. Vaporous entities without a clear material or formal existence, clouds carry great freights of significance. Few phenomena are quite so packed with meaning. Despite their reputation as flighty and insubstantial, clouds have carried a wide range of discourses, practices, arts, and media for a very long time. The term ‘cloud’ has earned its place as a keyword in digital culture because of its widespread recent use for server-based online data storage, but the nearly instant and universal acceptance of this term today has a much longer legacy, which this chapter traces.
Keywords: cloud, data, meteorology, John Ruskin, theology, white noise
María Rosa Menocal Professor of English and of Film & Media Studies, Yale University, USA
Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.
Please subscribe or login to access full text content.
If you have purchased a print title that contains an access token, please see the token for information about how to register your code.
For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.
- Account books <span display="online">as a mediating technology of organization</span>
- Acoustic Tile <span display="online">as a mediating technology of organization</span>
- Battery <span display="online">as a mediating technology of organization</span>
- Bicycle <span display="online">as a mediating technology of organization</span>
- Bitcoin <span display="online">as a mediating technology of organization</span>
- Calendar <span display="online">as a mediating technology of organization</span>
- Card <span display="online">as a mediating technology of organization</span>
- Chair <span display="online">as a mediating technology of organization</span>
- Clock <span display="online">as a mediating technology of organization</span>
- Cloud <span display="online">as a mediating technology of organization</span>
- Coffee Machine <span display="online">as a mediating technology of organization</span>
- Colour Chart <span display="online">as a mediating technology of organization</span>
- Container <span display="online">as a mediating technology of organization</span>
- Conversational Interface <span display="online">as a mediating technology of organization</span>
- Copper <span display="online">as a mediating technology of organization</span>
- Copy Machine <span display="online">as a mediating technology of organization</span>
- Dating App <span display="online">as a mediating technology of organization</span>
- Desk <span display="online">as a mediating technology of organization</span>
- Elevator <span display="online">as a mediating technology of organization</span>
- Executive Dashboard <span display="online">as a mediating technology of organization</span>
- Filter System <span display="online">as a mediating technology of organization</span>
- High Heels <span display="online">as a mediating technology of organization</span>
- Interface <span display="online">as a mediating technology of organization</span>
- Mind Tracker <span display="online">as a mediating technology of organization</span>
- Office Plant <span display="online">as a mediating technology of organization</span>
- Overhead Projector <span display="online">as a mediating technology of organization</span>
- Paper Shredder <span display="online">as a mediating technology of organization</span>
- Pen <span display="online">as a mediating technology of organization</span>
- Planning Table <span display="online">as a mediating technology of organization</span>
- Prezi <span display="online">as a mediating technology of organization</span>
- Price Book <span display="online">as a mediating technology of organization</span>
- Push Button <span display="online">as a mediating technology of organization</span>
- Pussyhat <span display="online">as a mediating technology of organization</span>
- Railway Tracks <span display="online">as a mediating technology of organization</span>
- Real Time Bidding System <span display="online">as a mediating technology of organization</span>
- Recommender System <span display="online">as a mediating technology of organization</span>
- Search Engine <span display="online">as a mediating technology of organization</span>
- Smartphone <span display="online">as a mediating technology of organization</span>
- Suit <span display="online">as a mediating technology of organization</span>
- Telegraph <span display="online">as a mediating technology of organization</span>
- Typeface <span display="online">as a mediating technology of organization</span>
- Whiteboard, Flipchart <span display="online">as a mediating technology of organization</span>
- Wiki <span display="online">as a mediating technology of organization</span>
- By Means of Which: Media, Technology, Organization