Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE ( © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 22 April 2021

Abstract and Keywords

Type was moulded from metals, before becoming immaterial. This chapter acknowledges this mediating transformation toward digital modulation, whilst holding on to the persistent sense of type having a face, an aesthetic form whose organizing affects permeate human understanding. The chapter isolates indicative typefaces—Doves Press, Baskerville, Universalschrift—showing how their design harboured expectations about how to organize meaning, expectations that were themselves already organized. The chapter ends with those who cast themselves in critique of these organized conditions—Mallarmé and Schwitters.

Keywords: type, typeface, font, meaning as use, writing, Doves Press, Baskerville, Universalschrift

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.