- Account books <span display="online">as a mediating technology of organization</span>
- Acoustic Tile <span display="online">as a mediating technology of organization</span>
- Battery <span display="online">as a mediating technology of organization</span>
- Bicycle <span display="online">as a mediating technology of organization</span>
- Bitcoin <span display="online">as a mediating technology of organization</span>
- Calendar <span display="online">as a mediating technology of organization</span>
- Card <span display="online">as a mediating technology of organization</span>
- Chair <span display="online">as a mediating technology of organization</span>
- Clock <span display="online">as a mediating technology of organization</span>
- Cloud <span display="online">as a mediating technology of organization</span>
- Coffee Machine <span display="online">as a mediating technology of organization</span>
- Colour Chart <span display="online">as a mediating technology of organization</span>
- Container <span display="online">as a mediating technology of organization</span>
- Conversational Interface <span display="online">as a mediating technology of organization</span>
- Copper <span display="online">as a mediating technology of organization</span>
- Copy Machine <span display="online">as a mediating technology of organization</span>
- Dating App <span display="online">as a mediating technology of organization</span>
- Desk <span display="online">as a mediating technology of organization</span>
- Elevator <span display="online">as a mediating technology of organization</span>
- Executive Dashboard <span display="online">as a mediating technology of organization</span>
- Filter System <span display="online">as a mediating technology of organization</span>
- High Heels <span display="online">as a mediating technology of organization</span>
- Interface <span display="online">as a mediating technology of organization</span>
- Mind Tracker <span display="online">as a mediating technology of organization</span>
- Office Plant <span display="online">as a mediating technology of organization</span>
- Overhead Projector <span display="online">as a mediating technology of organization</span>
- Paper Shredder <span display="online">as a mediating technology of organization</span>
- Pen <span display="online">as a mediating technology of organization</span>
- Planning Table <span display="online">as a mediating technology of organization</span>
- Prezi <span display="online">as a mediating technology of organization</span>
- Price Book <span display="online">as a mediating technology of organization</span>
- Push Button <span display="online">as a mediating technology of organization</span>
- Pussyhat <span display="online">as a mediating technology of organization</span>
- Railway Tracks <span display="online">as a mediating technology of organization</span>
- Real Time Bidding System <span display="online">as a mediating technology of organization</span>
- Recommender System <span display="online">as a mediating technology of organization</span>
- Search Engine <span display="online">as a mediating technology of organization</span>
- Smartphone <span display="online">as a mediating technology of organization</span>
- Suit <span display="online">as a mediating technology of organization</span>
- Telegraph <span display="online">as a mediating technology of organization</span>
- Typeface <span display="online">as a mediating technology of organization</span>
- Whiteboard, Flipchart <span display="online">as a mediating technology of organization</span>
- Wiki <span display="online">as a mediating technology of organization</span>
- By Means of Which: Media, Technology, Organization
Abstract and Keywords
This chapter focuses on technologies of personalization. It analyses the functioning and assumptions embedded in personalized recommendations and shows how recommender systems model user behaviour to procure the data that enable the comparison and assessment of user choices against the choices of other users. Personalization inherits some of the rationales of the organizational practice of customization which reframes and develops in several ways. The capacity to shape individual user behaviour online acquires a different force and a ubiquitous presence. As the chapter shows, personalization translates individuals into data profiles and disintegrates the fictional space of consumer choice in an endless repetition of clicks.
Keywords: personalization, recommender systems, customization, user models, data, user behaviour, collaborative filtering
Professor of Information Systems, Department of Management, London School of Economics and Political Science, UK
Assistant Professor in Digital Economy, Surrey Business School, University of Surrey, UK
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- Account books <span display="online">as a mediating technology of organization</span>
- Acoustic Tile <span display="online">as a mediating technology of organization</span>
- Battery <span display="online">as a mediating technology of organization</span>
- Bicycle <span display="online">as a mediating technology of organization</span>
- Bitcoin <span display="online">as a mediating technology of organization</span>
- Calendar <span display="online">as a mediating technology of organization</span>
- Card <span display="online">as a mediating technology of organization</span>
- Chair <span display="online">as a mediating technology of organization</span>
- Clock <span display="online">as a mediating technology of organization</span>
- Cloud <span display="online">as a mediating technology of organization</span>
- Coffee Machine <span display="online">as a mediating technology of organization</span>
- Colour Chart <span display="online">as a mediating technology of organization</span>
- Container <span display="online">as a mediating technology of organization</span>
- Conversational Interface <span display="online">as a mediating technology of organization</span>
- Copper <span display="online">as a mediating technology of organization</span>
- Copy Machine <span display="online">as a mediating technology of organization</span>
- Dating App <span display="online">as a mediating technology of organization</span>
- Desk <span display="online">as a mediating technology of organization</span>
- Elevator <span display="online">as a mediating technology of organization</span>
- Executive Dashboard <span display="online">as a mediating technology of organization</span>
- Filter System <span display="online">as a mediating technology of organization</span>
- High Heels <span display="online">as a mediating technology of organization</span>
- Interface <span display="online">as a mediating technology of organization</span>
- Mind Tracker <span display="online">as a mediating technology of organization</span>
- Office Plant <span display="online">as a mediating technology of organization</span>
- Overhead Projector <span display="online">as a mediating technology of organization</span>
- Paper Shredder <span display="online">as a mediating technology of organization</span>
- Pen <span display="online">as a mediating technology of organization</span>
- Planning Table <span display="online">as a mediating technology of organization</span>
- Prezi <span display="online">as a mediating technology of organization</span>
- Price Book <span display="online">as a mediating technology of organization</span>
- Push Button <span display="online">as a mediating technology of organization</span>
- Pussyhat <span display="online">as a mediating technology of organization</span>
- Railway Tracks <span display="online">as a mediating technology of organization</span>
- Real Time Bidding System <span display="online">as a mediating technology of organization</span>
- Recommender System <span display="online">as a mediating technology of organization</span>
- Search Engine <span display="online">as a mediating technology of organization</span>
- Smartphone <span display="online">as a mediating technology of organization</span>
- Suit <span display="online">as a mediating technology of organization</span>
- Telegraph <span display="online">as a mediating technology of organization</span>
- Typeface <span display="online">as a mediating technology of organization</span>
- Whiteboard, Flipchart <span display="online">as a mediating technology of organization</span>
- Wiki <span display="online">as a mediating technology of organization</span>
- By Means of Which: Media, Technology, Organization