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date: 17 February 2020

Abstract and Keywords

This chapter retraces the organizational capacity of the pussyhat. How did this object interrelate with other media and technologies in the making of the Women’s March? And how does it continue to do so as the Women’s March transforms itself from a singular event to a social movement? In answering these questions, emphasis is placed on the material quality of the pussyhat as a knitted object. As a social technology, knitting marks identity, establishes collective bonds, and offers opportunities for social change. The chapter explores the interweaving of these three socio-technical functions in charging the pussyhat with affective organizational force.

Keywords: pussyhat, knitting, Women’s March, social movement, feminist organizing, affective force

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