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date: 17 April 2021

Abstract and Keywords

Prezi, a zooming presentation tool, has been spoken and programmed into being according to well-known ideas of transmission, collaboration, and augmentation. This chapter traces the ‘productiveness’ in the shifts between these three themes, moving from transmission through collaboration towards the mobilization of technologies for the more-than-human, driven by how the Prezi technology has been envisioned as a sense-to-sense prosthesis. To end, it is argued that there is a correlating critical position of productiveness present in Prezi’s ‘alternative entrepreneurship’, i.e., the more-than-economic organization that the company seeks.

Keywords: Prezi, augmented reality, presentation tool, alternative entrepreneurship, technology

Annika Skoglund

Associate Professor, Department of Engineering Sciences, Industrial Engineering and Management, Uppsala University, Sweden and Honorary Associate Professor, University of Exeter Business School, UK

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