- Copyright Page
- List of Figures
- List of Tables
- List of Contributors
- New Developments in the Study of Corporate Social Responsibility
- The Psychology of CSR
- Good Intentions are Not Enough: Applying Best Practices from Humanitarian Aid to Evaluate Corporate Social Responsibility
- Corporate Social Responsibility and Meaningful Work
- Diversity and Corporate Social Responsibility: Exploring the Potential Connections between Top Management Team/Board Diversity, CSR, and Workforce Diversity
- Responsible Business and Individual Differences: Employee Externally-Directed Citizenship and Green Behaviors
- Corporate Volunteering: Who Really Wins?
- Corporate Social Irresponsibility in Spite of Efforts to Act Responsibly: The Nature, Measurement, and Contextual Antecedents of CSR and CSiR by Organizations
- When CSR Backfires: Understanding Stakeholders’ Negative Responses to Corporate Social Responsibility
- Environmental Responsibility: Theoretical Perspective
- CSR and Environmental Law: Concepts, Intersections, and Limitations
- Environmental Management and Strategy
- On the Links between Corporate Environmental and Financial Performance: Camera or Mirror?
- New Roles for Business: Responsible Innovators for a Sustainable Future
- Social Entrepreneurship: Prospects for the Study of Market-Based Activity and Social Change
- Corporate Responsibility and the Base of the Pyramid Proposition
- Bringing Together the Big and the Small: Multinational Corporation Approaches to Corporate Social Responsibility and Entrepreneurship in Africa
- Entrepreneurship <i>by</i> and <i>for</i> Disadvantaged Populations: Global Evidence
- Stakeholder Management: A Managerial Perspective
- The Consequences of Mandatory Corporate Sustainability Reporting
- Profit-with-Purpose Corporations: An Innovation in Corporate Law to Meet Contemporary CSR Challenges
- Redefining the Strategy Field in the Age of Sustainability
- A Researcher’s Guide to Business and Society Archival Datasets
- Mightier than the Sword: How Activists Use Rhetoric to Facilitate Perception Change in Industries
- Institutions and Corporate Social Responsibility
- Social Movements and Corporate Social Responsibility: From Contention to Engagement
- Corporate Social Responsibility in Emerging Markets
Abstract and Keywords
The base of the pyramid (BoP) proposition holds that corporations can profit from providing goods and services to the global poor while simultaneously improving the lives of the impoverished. Critics of the BoP proposition argue that, at best, a select few corporate initiatives can achieve these simultaneous goals, and, at worse, such initiatives will result in harmful exploitation in the guise of responsible corporate behavior. This chapter provides an historical overview of the original BoP proposition, summarizes criticisms the proposition has received, describes empirical research on BoP initiatives, and details examples of successful ventures. The BOP proposition is situated in theories of corporate social responsibility (CSR) and ethics in order to differentiate between exploitative and empowering BoP ventures and to emphasize the broader imperative to consider both the economic and the ethical dimensions of successful BoP ventures.
Denis G. Arnold, Jule and Marguerite Surtman Distinguished Professor of Business Ethics, Belk College of Business, University of North Carolina at Charlotte
Sabrina L. Speights, Assistant Professor of Business and Management, Wheaton College Massachusetts
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