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date: 06 July 2020

Abstract and Keywords

Management ideas, especially those underpinned by the principles of formal rationality, are no longer confined to the workplace, but appear to be having a significant influence on people’s everyday lives. In large part, this is due to the content and popularity of lifestyle magazines, self-improvement literature, and the increasing ubiquity of personal technologies that claim to make us more efficient and effective. At the same time, those who manage us within organizations are also taking a greater interest in our personal activities, habits, and well-being. This chapter critically explores these developments along with the media through which modern management ideas play an increasing role in how we are told we should think and behave. From the early days of domestic management books to the contemporary fascination with the possibility of a fully quantified self, the authors interrogate the ubiquity of management ideas as a guide to everyday life.

Keywords: everyday life, management ideas, rationalization, lifestyle, colonization of lifeworld

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