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date: 06 July 2020

Abstract and Keywords

This chapter discusses the role of business studies in the diffusion of management ideas. It deals first with the development of academic institutions for business studies and the content they disseminate. Second, it elaborates on the interplay between these institutions on the one hand, and consultants, media, and practice on the other. Third, it discusses the increase in public scrutiny of business education programmes, and the role such scrutiny plays in reinforcing the diffusion of management ideas. Fourth, it considers alternatives to academic business studies such as non-academic training and corporate universities and their role in translating or editing management ideas. Finally, the chapter provides conclusions and points out areas for future research.

Keywords: diffusion, institutions, consultants, media, practice, internationalization, scrutiny, rankings, evaluations, corporate universities

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