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date: 06 July 2020

Abstract and Keywords

Based on an overview of previous literature on business media, which shows a substantial degree of fragmentation, this chapter proposes an integrative theoretical framework using the concept of media logic defined as the technological, cultural, and organizational features that influence how management ideas are produced, distributed, and consumed. Considering the recent technological changes brought on by social media, the role of business media cannot be understood without considering the effects of transmediality and multimodality. Defined respectively as the movement of content through different types of media, these elements have an important impact on the nature of management ideas. The authors question the predominance of well-bounded ideas in a new technological convergence context with increasing loss of gatekeeping control to user-generated content. They propose that a renewed set of theoretical frameworks and methodological tools will allow business media research to understand the contemporary evolution of management ideas.

Keywords: management ideas, business media, media logic, transmediality, multimodality

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