- Copyright Page
- List of Figures
- List of Tables
- List of Contributors
- Publishing History
- Copyright and Publishing: Symbiosis in the Digital Environment
- Publishing and Society
- Publishing and Culture: The Alchemy of Ideas
- Publishing and Information
- Networks: From Text to Hypertext, from Publishing to Sharing, from Single Author to Collaborative Production
- Publishing and Corporate Social Responsibility
- Economics of Publishing
- The Strategy of Publishing
- Globalization and Publishing
- Curation in Publishing: Curatorial Paradigms, Filtering, and the Structure of Editorial Choice
- Trade Publishing
- Academic Publishing
- Educational Publishing: How It Works: Primary and Secondary Education Publishing
- Organizational Structures in Publishing
- Book Design
- Publishing and Technology
- Marketing for Publishing
- The Future of Publishing: Eight Thought Experiments
Abstract and Keywords
This chapter demonstrates how different global value surveys have confirmed what any observant and educated global traveller knows—that even in similarly developed countries, people have different values and tastes and, consequently, they read different books. Further, the chapter explains how the global spread of printing technology and market forces have produced similar results in all book markets worldwide. First, the number of published titles is rapidly increasing. Second, the number of bestsellers and print runs per title are decreasing, although a very few blockbuster titles stand outas exceptions. Third, due to the first two trends, publishers’ average income per title has decreased so that the entire book industry has become increasingly dependent on bestsellers. Yet, due to value differences among countries and cultures, the traditional publishing business model has come under a number of pressures and a variety of new book ecosystems has emerged.
Miha Kovač is Professor at the Department of Library and Information Science and Book Studies at the University of Ljubljana. Before joining academia, he worked as a publisher for the two biggest Slovene publishing houses and was a consultant to textbook publishers in a variety of Central and East European countries. He is the author of more than fifty articles and four books on book publishing.
Rüdiger Wischenbart is the founder of 'Content and Consulting' and a writer specialized in culture, the cultural industries, global book markets, innovation in the book industry, literature, media, and communication. He researched and (co-)authored several reports on global publishing markets, notably the 'Global eBook' report (www.global-ebook.com), the 'Global Publishing Markets', and the 'Global Ranking of the Publishing Industry'. He coordinates its Global Market Forum, and is Director for Publishers' Forum in Berlin. In 2017, he co-founded BookMap, a non-profit initiative on international publishing statistics together with Miha Kovač of the University of Ljubljana.
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