Abstract and Keywords
The development of economic theories, from Adam Smith to Paul Samuelson, allowed researchers the ability to address issues related to risk and complexity, including the need to analyse financial valuation calculations. Yet the emergence of ‘behavioural economics’ added new topics to be addressed by economists and researchers in other disciplines including strategy, marketing as well as psychological, social, and emotional issues. This chapter addresses economic theories and financial metrics and how some were applied by publishers and financial service companies in their evaluation of publishing companies. Augmenting these economic theories are two sample profit and loss (i.e. P&L) statements for a traditionally printed adult trade hardcover book as well as a P&L for this book published as an ebook. In addition, there is a financial analysis of the Scholastic Corporation.
Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.
If you have purchased a print title that contains an access token, please see the token for information about how to register your code.