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date: 30 November 2020

Abstract and Keywords

The development of economic theories, from Adam Smith to Paul Samuelson, allowed researchers the ability to address issues related to risk and complexity, including the need to analyse financial valuation calculations. Yet the emergence of ‘behavioural economics’ added new topics to be addressed by economists and researchers in other disciplines including strategy, marketing as well as psychological, social, and emotional issues. This chapter addresses economic theories and financial metrics and how some were applied by publishers and financial service companies in their evaluation of publishing companies. Augmenting these economic theories are two sample profit and loss (i.e. P&L) statements for a traditionally printed adult trade hardcover book as well as a P&L for this book published as an ebook. In addition, there is a financial analysis of the Scholastic Corporation.

Keywords: Economic theories, applied economic theories, behavioural economics, book publishing, business strategies and models, book profit and loss statements

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