- Copyright Page
- List of Figures
- List of Tables
- List of Contributors
- Publishing History
- Copyright and Publishing: Symbiosis in the Digital Environment
- Publishing and Society
- Publishing and Culture: The Alchemy of Ideas
- Publishing and Information
- Networks: From Text to Hypertext, from Publishing to Sharing, from Single Author to Collaborative Production
- Publishing and Corporate Social Responsibility
- Economics of Publishing
- The Strategy of Publishing
- Globalization and Publishing
- Curation in Publishing: Curatorial Paradigms, Filtering, and the Structure of Editorial Choice
- Trade Publishing
- Academic Publishing
- Educational Publishing: How It Works: Primary and Secondary Education Publishing
- Organizational Structures in Publishing
- Book Design
- Publishing and Technology
- Marketing for Publishing
- The Future of Publishing: Eight Thought Experiments
Abstract and Keywords
The now established academic field of book history places an orthodox emphasis on the book as a material object, as a focus of diverse transactions, and as a social phenomenon. The role of the publisher has been relegated to the contributions of a few named individuals, often within a narrow eurocentric context, that highlight those individuals’ efficiency in book production and diminish the collective nature of the publishing process. A fresh approach to publishing history instead stresses the movement from the role of skilled reproduction houses, through trading in the copyright inherent in books, to the exploitation of content rights across a range of media. Such an approach provides a keener historical insight into the structures and operations of the contemporary global publishing industry.
Alistair McCleery is Director of the Scottish Centre for the Book and Professor of Literature and Culture at Edinburgh Napier University. He is co-author of the two standard textbooks in his field, An Introduction to Book History (second edition, Routledge, 2012) and The Book History Reader (second edition, Routledge, 2006). He has recently contributed the chapter on 'Publishing' to The Cambridge Companion to the History of the Book (CUP, 2015) and co-authored 'Publishing 1914–2000' for The Cambridge History of the Book in Great Britain vol 7 (CUP, 2019, forthcoming).
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