- Copyright Page
- List of Figures
- List of Tables
- List of Contributors
- Publishing History
- Copyright and Publishing: Symbiosis in the Digital Environment
- Publishing and Society
- Publishing and Culture: The Alchemy of Ideas
- Publishing and Information
- Networks: From Text to Hypertext, from Publishing to Sharing, from Single Author to Collaborative Production
- Publishing and Corporate Social Responsibility
- Economics of Publishing
- The Strategy of Publishing
- Globalization and Publishing
- Curation in Publishing: Curatorial Paradigms, Filtering, and the Structure of Editorial Choice
- Trade Publishing
- Academic Publishing
- Educational Publishing: How It Works: Primary and Secondary Education Publishing
- Organizational Structures in Publishing
- Book Design
- Publishing and Technology
- Marketing for Publishing
- The Future of Publishing: Eight Thought Experiments
Abstract and Keywords
Print and digital reading continue to co-exist, and more time than ever in history is spent reading. However, the digital revolution is causing a massive shift away from books and other traditional industry products. In this hybrid world increasing time is spent reading blogs, web pages, fan fiction, text messages, email, comments, cheap self-published e-books and so on. These texts tend to be shorter, the reading faster paced and less in-depth. While not intrinsically good or bad, these changes are certainly not ‘neutral’ either, for the book industry, or for society at large. To remain relevant, the publishing industry needs to consciously promote a book culture, partnering widely, most notably with education, which offers the greatest potential for structural socialization of serious long-form reading.
Adriaan van der Weel is Bohn Extraordinary Professor of Book Studies, teaching Book and Digital Media Studies at the University of Leiden. His research interests in book studies concentrate publishing studies and the digitization of textual transmission and reading. He is editor of a number of book series on these subjects, editor of Digital Humanities Quarterly, and the author of Changing Our Textual Minds: Towards a Digital Order of Knowledge (Manchester UP, 2011). He is currently writing a book about reading together with Ruud Hisgen.
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