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date: 30 November 2020

Abstract and Keywords

Print and digital reading continue to co-exist, and more time than ever in history is spent reading. However, the digital revolution is causing a massive shift away from books and other traditional industry products. In this hybrid world increasing time is spent reading blogs, web pages, fan fiction, text messages, email, comments, cheap self-published e-books and so on. These texts tend to be shorter, the reading faster paced and less in-depth. While not intrinsically good or bad, these changes are certainly not ‘neutral’ either, for the book industry, or for society at large. To remain relevant, the publishing industry needs to consciously promote a book culture, partnering widely, most notably with education, which offers the greatest potential for structural socialization of serious long-form reading.

Keywords: Reading, reading modes, paper versus screen reading, book culture, reading culture

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