- Copyright Page
- List of Figures
- List of Tables
- List of Contributors
- Publishing History
- Copyright and Publishing: Symbiosis in the Digital Environment
- Publishing and Society
- Publishing and Culture: The Alchemy of Ideas
- Publishing and Information
- Networks: From Text to Hypertext, from Publishing to Sharing, from Single Author to Collaborative Production
- Publishing and Corporate Social Responsibility
- Economics of Publishing
- The Strategy of Publishing
- Globalization and Publishing
- Curation in Publishing: Curatorial Paradigms, Filtering, and the Structure of Editorial Choice
- Trade Publishing
- Academic Publishing
- Educational Publishing: How It Works: Primary and Secondary Education Publishing
- Organizational Structures in Publishing
- Book Design
- Publishing and Technology
- Marketing for Publishing
- The Future of Publishing: Eight Thought Experiments
Abstract and Keywords
The structures of publishing organizations have evolved over considerable time and are continually adapting to changes in the business environment. This chapter looks at the emergence of the traditional structure of a publishing business, including models such as the communications circuit and the value chain, and examines the impact digital change and convergence is having on the organizations we see today. These organizations are becoming more flexible as they try new ways of working which are project-based and often service oriented; applying contemporary management and organizational behaviour theory and introducing research from industry leaders, this chapter will explore the opportunities going forward to design adaptable structures that will allow for new forms of innovation.
Frania Hall is Senior Lecturer at the London College of Communication, University of the Arts London, and Course Leader for the MA in Publishing. She also teaches on creative enterprise and publishing at undergraduate level and is teaching and learning Innovation lead for the Media School at LCC. She has worked across a variety of publishing sectors, including academic, education, and professional publishing. Her research focuses on creative collaboration, network behaviour, digital product innovation, as well as zine culture. She is author of The Business of Digital Publishing published by Routledge. She is a member of the Creative Industries Management Research Hub based at LCC.
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