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date: 04 December 2020

Abstract and Keywords

The structures of publishing organizations have evolved over considerable time and are continually adapting to changes in the business environment. This chapter looks at the emergence of the traditional structure of a publishing business, including models such as the communications circuit and the value chain, and examines the impact digital change and convergence is having on the organizations we see today. These organizations are becoming more flexible as they try new ways of working which are project-based and often service oriented; applying contemporary management and organizational behaviour theory and introducing research from industry leaders, this chapter will explore the opportunities going forward to design adaptable structures that will allow for new forms of innovation.

Keywords: Publishing, organization behaviour, organizational structures, creative industries, innovation, creative labour, collaboration, management theory

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