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date: 13 November 2019

Abstract and Keywords

Strategy is one of the oldest teaching areas in business schools. It is also among the youngest research areas within business scholarship. While the field has grown, it has also suffered from a sense of intellectual fragmentation that continues to the present. This chapter reviews two sets of issues contributing to this fragmentation. The first concerns undertheorized aspects of decision and implementation processes. The second concerns undertheorized assumptions of action concerning how top managers make decisions in multiple temporal frames, complex organizational settings, and based on prior experiences and conflicting environmental demands. Suggestions are offered to improve conceptualization of processes involving inter-connected, inter-temporal, and inter-relational linkages. Suggestions regarding action assumptions are considered in terms of a craft approach to agency.

Keywords: strategy, processes, crafts approach to agency, assumptions of action, environmental demands

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