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date: 30 May 2020

Abstract and Keywords

Research on pro-environmental behavior has drawn heavily on theories and principles of prosocial behavior. The authors argue that while prosocial theories can provide a starting point for understanding pro-environmental action, they require an extension to include nonhuman beneficiaries of helping. This chapter then focuses on reviewing the psychological research on pro-environmental behavior through the lens of several theories of prosocial behavior: moral-norm-activation and the value-belief-norm extension, empathy-altruism and models of self-expansion, negative state relief and green guilt, and bystander intervention. Given the urgent need for action to address environmental problems, this is an important and rapidly growing area of research and application.

Keywords: pro-environmental, moral-norm activation, empathy-altruism, negative-state relief, bystander intervention

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