- Oxford Library of Psychology
- Oxford Library of Psychology
- About the Editor
- Storytelling and Media: Narrative Models from Aristotle to Augmented Reality
- Arguing for Media Psychology as a Distinct Field
- Media Psychology and Its History
- Inside <i>Media Psychology:</i> The Story of an Emerging Discipline as Told by a Leading Journal
- Media Literacy: History, Progress, and Future Hopes
- Research Methods, Design, and Statistics in Media Psychology
- Qualitative Research and Media Psychology
- Why It Is Hard To Believe That Media Violence Causes Aggression
- Children's Media Use: A Positive Psychology Approach
- The Role of Emotion in Media Use and Effects
- Media Violence, Desensitization, and Psychological Engagement
- Sexual Media Practice: How Adolescents Select, Engage with, and Are Affected by Sexual Media
- Race, Ethnicity, and the Media
- Representations of Gender in the Media
- The Psychology Underlying Media-Based Persuasion
- Social Influence in Virtual Environments
- Active Video Games: Impacts and Research
- Serious Games: What Are They? What Do They Do? Why Should We Play Them?
- Violent Video Games and Aggression
- Children, Adolescents, and the Internet: Are There Risks Online?
- Pathological Technology Addictions: What Is Scientifically Known and What Remains to Be Learned
- Video Games and Attention
- A General Framework for Media Psychology Scholarship
- Engaging with Stories and Characters: Learning, Persuasion, and Transportation into Narrative Worlds
- The Political Narrative of Children's Media Research
- Media Psychophysiology: The Brain and Beyond
- The Japanese Approach to Research on the Psychological Effects of Media Use
- Media Content Analysis: Qualitative Methods
- Media Psychology: Past, Present, and Future
Abstract and Keywords
This chapter provides an overview of the effects of consuming media content spanning entertainment, news, and advertising—content that is increasingly delivered over a wide range of technological platforms (e.g., computers, televisions, smart phones)—on the psychophysiological responses of media audiences, focusing in particular on how media content affects neural responses and the ways in which those neural responses act as biological mechanisms of psychological and behavioral responses. The chapter highlights the psychophysiological approach to studying how individuals interact with media, and provides a theoretically and methodologically rich environment for advancing the scientific study of how all forms of mediated experience influence thoughts, feelings, and actions. The chapter focuses in particular on how the media psychophysiology approach has been applied to understanding media violence and persuasion, underscoring the ways in which this approach has provided a way to address questions of long-standing interest to scholars in the field.
Bruce D. Bartholow, Department of Psychological Sciences, University of Missouri, Columbia, MO
Paul Bolls, Missouri School of Journalism, University of Missouri, Columbia, MO
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