- Oxford Library of Psychology
- Oxford Library of Psychology
- About the Editor
- Storytelling and Media: Narrative Models from Aristotle to Augmented Reality
- Arguing for Media Psychology as a Distinct Field
- Media Psychology and Its History
- Inside <i>Media Psychology:</i> The Story of an Emerging Discipline as Told by a Leading Journal
- Media Literacy: History, Progress, and Future Hopes
- Research Methods, Design, and Statistics in Media Psychology
- Qualitative Research and Media Psychology
- Why It Is Hard To Believe That Media Violence Causes Aggression
- Children's Media Use: A Positive Psychology Approach
- The Role of Emotion in Media Use and Effects
- Media Violence, Desensitization, and Psychological Engagement
- Sexual Media Practice: How Adolescents Select, Engage with, and Are Affected by Sexual Media
- Race, Ethnicity, and the Media
- Representations of Gender in the Media
- The Psychology Underlying Media-Based Persuasion
- Social Influence in Virtual Environments
- Active Video Games: Impacts and Research
- Serious Games: What Are They? What Do They Do? Why Should We Play Them?
- Violent Video Games and Aggression
- Children, Adolescents, and the Internet: Are There Risks Online?
- Pathological Technology Addictions: What Is Scientifically Known and What Remains to Be Learned
- Video Games and Attention
- A General Framework for Media Psychology Scholarship
- Engaging with Stories and Characters: Learning, Persuasion, and Transportation into Narrative Worlds
- The Political Narrative of Children's Media Research
- Media Psychophysiology: The Brain and Beyond
- The Japanese Approach to Research on the Psychological Effects of Media Use
- Media Content Analysis: Qualitative Methods
- Media Psychology: Past, Present, and Future
Abstract and Keywords
This chapter presents a critical analysis of many of the assumptions and practices that characterize the media effects literature. The thesis argued here is that a Generating-Findings perspective has been useful in producing this literature, but that this perspective has outlived its usefulness. It is time to shift into a new perspective now that the media effects literature has grown so large and fragmented and now that the distribution technologies as well as the culture itself has changed so much over the past few decades. The suggested newer perspective on media research and scholarship—called the Mapping-Phenomenon perspective—builds off the strengths in the existing literature while moving beyond its limitations. This new perspective requires a clear conceptualization of “mass” media along with its four major components of industries, audiences, messages, and effects.
Keywords: categorical thinking, conceptualizations, critical analysis, exposure states, lineation theory, mass media, media effects, new media environment, research assumptions, theory-driven research, unresolved debates
W. James Potter, Department of Communication, University of California, Santa Barbara, Santa Barbara, CA
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