Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE ( © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 10 July 2020

Abstract and Keywords

Attempts at persuasion are as ubiquitous as the media often used to disseminate them. However, to explore persuasion in the context of media, we must first consider the psychological processes and mechanisms that underlie persuasive effects generally, and then assess how those strategies might apply in both traditional as well as more innovative media. This chapter overviews three dominant frameworks of persuasion (cognitive response models, expectancy value theories, and emotional appeals), along with three more subtle forms of influence (framing, narrative, and product placement) to explore how psychological theory and media effects research intersect to shed light on media-based persuasive influence.

Keywords: cognitive response, emotion, expectancy value theories, framing, media effects, narrative, persuasion, product placement

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.