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date: 01 December 2020

Abstract and Keywords

This article, which introduces the important issue of privacy in the digital economy, specifically mentions the economic roots and nuances of the current privacy debate. The meaning of privacy has evolved over time and across cultures. Most of the economics research on privacy is about informational privacy. Studying privacy implies facing semantic ambiguities and contradictions. It is noted that economics provides a useful framework to address privacy issues. The economics of privacy can highlight the costs and benefits linked with the changing boundaries between public and private spheres, and in particular, with the protection and revelation of personal information. Targeted advertising is a form of unsolicited marketing. It has been shown that standard assumptions which economists make in order to resolve the trade-offs may need to be revisited when it comes to analyzing privacy decision making.

Keywords: privacy, digital economy, economics, costs, targeted advertising, marketing, privacy decision making

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