This article explores the lobbying industry and how it has changed within the interest group system in New York. New York is known for its activist government. It has also a bipartisan tradition of commitment to social justice and willingness to undertake programmatic experimentation. New York State's two major parties appear never to engage in the type of lobbying activity that would require them to register. It is noted that interest groups and their lobbyists spend a great deal of time both fashioning coalitions and trying to ensure that notice is taken of these coalitions. Proposed reforms could influence lobbying and perhaps even aim at shifting that lightening rod of public opinion away from the legislature to the lobbying community. Lobbying in New York has become an integrated component of the transmission system within the engine of state government.