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date: 14 November 2019

Abstract and Keywords

This article tries to explain how pollsters and polling serve as agents of change. It briefly discusses the importance of public opinion polls and their impact on democracy. It presents the operational definitions of pollsters, public opinion, and polling, and narrates the relevant events in the transformation of public opinion research in Mexico. The article also discusses the evolution of polling in Mexico and its main trends and shortcomings.

Keywords: pollsters, polling, public opinion polls, public opinion research, evolution of polling, main trends

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