- The Democratic Transformation of Mexican Politics
- Democracy from Independence to Revolution
- Mexican Elections, 1910–1994: Voters, Violence, and Veto Power
- Mexican Democracy in Comparative Perspective
- Municipalities and Policymaking
- Invigorating Federalism: The Emergence of Governors and State Legislatures as Powerbrokers and Policy Innovators
- The Dinosaur That Evolved: Changes to the PRI's Gubernatorial Candidate Selection, 1980–2009
- Holding Power: The PAN as Mexico's Incumbent Party
- The PRD and the Mexican Left
- Ulysses, the Sirens, and Mexico's Judiciary: Increasing Precommitments to Strengthen the Rule of Law
- The Fall of the Dominant Presidency: Lawmaking under Divided Government in Mexico
- Civil-Military Relations in Mexico: The Unfinished Transition
- Mexican Political Elites in a Democratic Setting
- Big Business, Democracy, and the Politics of Competition
- Organized Labor and Politics in Mexico
- Democracy in the Newsroom: The Evolution of Journalism and the News Media
- Social and Indigenous Movements in Mexico's Transition to Democracy
- NGOs and Human Rights
- Women, Politics, and Democratic Consolidation in Mexico: Two Steps Forward, One Step Back
- Drug Traffickers as Political Actors in Mexico's Nascent Democracy
- Changing Dimensions of National Elections in Mexico
- Mexico's Campaigns and the Benchmark Elections of 2000 and 2006
- The Return of “the Local” to Mexican Politics
- Who Is the Mexican Voter?
- Polling and Pollsters as Agents of Change: A Historical Account of Public Opinion Research in Mexico from 1938 to 2010
- Regionalism in Mexican Electoral Politics
- U.S.-Mexico Relations and Mexican Domestic Politics
- Domestic and National Security Challenges in Mexico
- Mexico-U.S. Migration Policy: Historical Review and Contemporary Challenges
- Economy as Grand Guignol: The Postreform Era in Mexico
- The Path of Economic Liberalism
Abstract and Keywords
This article tries to explain how pollsters and polling serve as agents of change. It briefly discusses the importance of public opinion polls and their impact on democracy. It presents the operational definitions of pollsters, public opinion, and polling, and narrates the relevant events in the transformation of public opinion research in Mexico. The article also discusses the evolution of polling in Mexico and its main trends and shortcomings.
Miguel Basáñez is director of Special Research and Educational Projects at the Fletcher School, Tufts University.
Pablo Parás is a PhD candidate in the Department of Political Science at the University of Connecticut and director of Data Opinión Pública y Mercados, a private polling firm.
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