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date: 22 January 2020

Abstract and Keywords

An idea’s creativity is most often defined as the joint function of its originality or novelty and its adaptiveness or utility. Creativity is a quantitative property that can range from “little-c” to “Big-C” creativity. Given this definition, creativity can be studied from three different perspectives: the product, the person, and the process. Research adopting the product perspective may examine either the final product or the notebooks or sketchbooks that led to that product. Inquiries into the creative person have tended to pursue two alternative viewpoints, one concentrating on domain-specific expertise and the other on a generic cognitive style. Naturally, cognitive psychologists tend to favor the third perspective, namely that concentrating on the creative process. After discussing the three main theoretical views of this process, the discussion turns to the three principal empirical approaches. The chapter closes with four sets of questions that should guide future research on creativity.

Keywords: creativity, products, persons, processes, domain, expertise, cognitive style, creative cognition, neuroscience, social cognition

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