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date: 27 January 2020

Abstract and Keywords

This chapter first examines how risk experts and nonexperts construe health risks and indicates systematic differences between the lay and expert risk estimates. Second, it analyzes the difference between general risk perceptions and personal risk perceptions, with particular emphasis on typical biases in personal risk perceptions, such as the optimistic bias and differences in personal risk perceptions across the lifespan. Third, it examines how people respond to health risk information indicating that they are at risk by highlighting the question of whether the core motivational fabric of reactions toward personalized risk information is made up of self-defensive or adaptive strivings.

Keywords: Health risks, risk assessment, risk perception, risk information

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