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date: 05 March 2021

Abstract and Keywords

This article takes a look at the stylistic and textual practices of television, as well as the industrial practices of contemporary conglomeration. It shows that the reflexive stylistic practices were not only markers of edgy programming, but also as lucrative mainstream mechanisms. These helped rationalize the industry and familiarize the viewers to the logic and possibilities of the new conglomerates.

Keywords: television, industrial practices, contemporary conglomeration, stylistic practices, mainstream mechanisms, textual practices

John T. Caldwell

John T. Caldwell is chair of film and television critical studies at UCLA. His books include Televisuality: Style, Crisis, and Authority in American Television (1995); Electronic Media and Technoculture (1995, editor); New Media: Theories and Practices of Digitextuality (2003, coeditor); and Production Culture: Industrial Reflexivity and Critical Practice in Film/Television (2008).

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