Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE (www.oxfordhandbooks.com). © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 19 September 2019

Abstract and Keywords

New religious movements (NRMs), which are often popularly and pejoratively labeled “cults,” frequently become the sites for a multitude of conflicting emotions; they are cultural lightning rods as much for anger, shame, and guilt as for joy, excitement, and a sense of release and relief. Throughout NRM narratives, however, whether primary sources or secondary, whether affirmative accounts of one's affiliation and conversion or post-affiliation critiques of the group in question, two principal affective aspects emerge: emotional fulfillment and emotional abuse. As a heuristic framework to consider these more specific aspects of emotion in NRMs, this article uses the trajectory of participation suggested by David Bromley's affiliation-disaffiliation model. In particular, it examines the roles played by emotion and affect in the recruitment processes of different groups, focusing on affective enticement, affective coercion, and affective bonding. It also explores the link between affect and religious practices, the confirmation of religious beliefs, disaffiliation, and post-affiliation.

Keywords: David Bromley, new religious movements, emotional abuse, recruitment, affective bonding, participation, affective coercion, emotional fulfillment, affective enticement

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.