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date: 05 June 2020

Abstract and Keywords

This chapter discusses recent research on mobile app markets with particular focus on their multisidedness. It briefly introduces three perspectives in the platform literature and presents results from a review of 114 articles on mobile app markets. The authors find that multisidedness is given limited attention in user- and developer-oriented research and more attention in platform-oriented research and that the streams of research are disparate and heterogeneous. They present a four-dimensional framework where mobile app markets are considered ecosystems with numerous actor categories. New practices are enabled through the underlying services provided by the ecosystem of the app. The functionality of the apps’ services evolves over time as actors innovate their behaviors. Finally, what is adopted and diffused is not predefined by app providers but co-created by the ecosystem of the app. Implications for future mobile app markets research are suggested along with implications for general innovation research.

Keywords: mobile app, app market, platform, ecosystem, multisided, service innovation, innovation, adoption, diffusion, co-creation

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