Abstract and Keywords
This chapter reviews key theories on the adoption and appropriation of mobile media. It highlights the differences between the binary adoption concept and the concept of appropriation, focusing on everyday life integration, by contrasting the benefits and drawbacks of both concepts. In a second step key factors influencing the adoption and appropriation of mobile media both on a societal macro level and the individual micro level are discussed based on recent empirical evidence. Especially mobile media, consisting of clusters of embedded innovations, pose theoretical and methodological challenges to researching adoption and appropriation processes. This chapter introduces current attempts to overcome these issues and outlines possible avenues for future theorizing of the adoption and appropriation of mobile media.
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