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date: 05 June 2020

Abstract and Keywords

This chapter examines the use of mobile messaging apps in relationship management. To contextualize the discussion, the authors focus on WeChat, a dominant mobile messaging service in China that has over 1 billion monthly active users, as a case to examine the mutual shaping between technological affordances and social contexts. This chapter first introduces the case of WeChat and discusses its main affordances related to mobile messaging. The chapter then presents a discussion of the use of WeChat messaging in relationship management and users’ sociocultural construction of technology. This chapter aims to present a mutual shaping process between the affordances of mobile messaging apps and users’ relational practices.

Keywords: mobile messaging app, relationship management, cue multiplicity, synchronicity, affordance, social construction

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