Abstract and Keywords
Political persuasion relies on emotion. Emotions grab people’s attention and can be a starting point for changing minds. Positive emotions tend to reinforce standing dispositions and encourage us to proceed as usual, but often politics and political science research involve negative emotions such as anxiety, anger, disgust, and shame. Where anxiety leads people to consider new information, most research suggests that anger does not facilitate this process of reconsideration and thus can make persuasion more difficult. Emotions like anger, shame, and enthusiasm all underlie the decision to participate in politics and can motivate voting while hatred can lead to support for violence. The chapter ends by considering how different research designs can uncover the effects of multiple, competing emotions, how emotions matter in small group discussion and how emotions color the acceptance of news.
Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.
If you have purchased a print title that contains an access token, please see the token for information about how to register your code.