Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE (www.oxfordhandbooks.com). © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 17 October 2019

Abstract and Keywords

This chapter focuses on methods for analyzing data from Internet surveys with complex survey designs in order to draw inferences that can be generalized to a target population of interest. We first review the central design issues and approaches for dealing with representativeness challenges that researchers commonly face when using online polling for persuasion research. Then, using data from a survey experiment on support for immigration reform, we demonstrate the importance of the careful choice of auxiliary information used when constructing weights for ensuring the generalizability of findings from non-representative Internet surveys.

Keywords: complex survey designs, online polling, Internet surveys, weighting, post-stratification

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.