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date: 15 August 2020

Abstract and Keywords

This chapter reviews the ways in which the social phenomena of legitimation and taste organize consumption practices and entities into recognizable, repeated patterns. A bird’s eye view of legitimation outlines the interrelationships between higher level, encompassing frameworks, legitimacy frames and devices, and the internalization of common social structures in the organization of social action. The discussion then looks at taste in more detail, proposing gravitation as a novel metaphoric lens for understanding the normative, conventional, and habitual dynamics that pull individual consumers and consumption entities into the macro structures of styles, lifestyles, markets, and fields.

Keywords: aesthetic, frame, legitimation, metaphor, regime, taste

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