- Copyright Page
- About the Editors
- About the Contributors
- Introduction: Situating Consumers and Consumption
- The Social Embeddedness of Marketing
- The Sharing Economy
- Prosumption: Contemporary Capitalism and the “New” Prosumer
- Consumer Culture Theory
- A Sociological Critique and Reformulation of Brands
- Relational Work and Consumption
- Meaningful Objects and Consumption
- Bourdieu, Distinction, and Aesthetic Consumption
- Taste, Legitimacy, and the Organization of Consumption
- Cultural Markets and Consecration
- Emotions in Consumer Studies
- Young People and Consumption: The Changing Nature of Youth Consumption in an Era of Uncertainty and Digital Experience
- Consumption <i>as</i> Production: Data and the Reproduction of Capitalist Relations
- Household Finances and Credit Visibility
- The Cultivation of Market Behaviors and Economic Decisions: Calculation, Qualculation, and Calqulation Revisited
- Consumer Transactions: Consumer Banking
- Consumer Credit Surveillance
- Omnivorousness, Distinction, or Both?
- The Development of Ethnoracial Market Segments: Lessons from the US Latino Media Market
- Race and Consumer Inequality
- Fashion and Its Gendered Agendas
- Gentrification and Urban Inequality
- Branding National Identity in an Unequal World
- Subcultures and Consumption
- Taste, Sensation, and Skill in the Sociology of Consumption
- Food Tastes
- Gender as a Critical Perspective in Marketing Practice
- Consumer Cities, Scenes, and Ethnic Restaurants
- Ethical Consumption
- Affluence, Anti-Consumerism, and the Politics of Consumption
- Linking Environmental Sustainability and Consumption
Abstract and Keywords
This chapter serves as the introduction to The Oxford Handbook of Consumption. The Handbook consolidates the most innovative recent work in consumption research conducted by social scientists and identifies some of the most fruitful lines of inquiry for future research. While the book emphasizes sociocultural and qualitative research, it also includes key findings from network analyses, quantitative and comparative analysis, and social experiments. The book begins by embedding marketing in its global history, enmeshed in various political, economic, and social sites. From this embedded perspective, the book branches out to examine the rise of consumer culture theory among consumer researchers and parallel innovative developments in sociology and anthropology, with scholarship analyzing the roles that identity, social networks, organizational dynamics, institutions, market devices, materiality, and cultural meanings play across a wide variety of applications, including, but not limited to, brands and branding, the sharing economy, tastes and preferences, credit and credit scoring, consumer surveillance, race and ethnicity, status, family life, well-being, environmental sustainability, social movements, and social inequality.
Frederick F. Wherry is Professor of Sociology at Princeton University and Director of the Dignity and Debt Network. He served as the 2018 President of the Social Science History Association and past Chair of both the Economic Sociology and the Consumers and Consumption Sections of the American Sociological Association. He is coauthor of Credit Where It’s Due: Rethinking Financial Citizenship, editor of the four-volumeSage Encyclopedia of Economics and Society, and the author or editor of six other books or volumes. He has served in an advisory capacity to the Boston Federal Reserve and the Lloyds Banking Group Center for Responsible Business.
Ian Woodward earned his PhD in sociology at the University of Queensland, Australia. He is Professor in the Department of Marketing and Management at the University of Southern Denmark. A cultural sociologist, he has written extensively about consumption and material cultures, and everyday cosmopolitan ethics. His authored and coauthored books include The Sociology of Cosmopolitanism (2009), Understanding Material Culture (2007), Vinyl: The Analogue Record in the Digital Age (2015), and Labels: Making Independent Music (2019).
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