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date: 12 August 2020

Abstract and Keywords

This chapter unpacks the multiple definitions of fashion as social process, status dynamic, practice, and industry. The chapter begins with an overview of the historical emergence and spread of fashion, mapping the changing associations of fashion from frivolity and femininity to major global industry and urban branding mechanism. To understand fashion as simultaneously a concept, behavior, and market, the chapter employs a gendered lens. Gender, as well as class, is central to understanding fashion from both lenses of consumption and production, illustrated with two cases of gendered fashion labor: women fashion models and their paradoxical wage gaps, and women workers in the garment industry.

Keywords: fashion, status, identity, industry, gender

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