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Introduction: Situating Consumers and ConsumptionFrederick F. Wherry and Ian Woodward The Social Embeddedness of MarketingStefan Schwarzkopf The Sharing EconomyJuliet B. Schor and Mehmet Cansoy Prosumption: Contemporary Capitalism and the “New” ProsumerGeorge Ritzer Consumer Culture TheoryEric J. Arnould and Craig J. Thompson A Sociological Critique and Reformulation of BrandsThomas Clayton Gibson O’Guinn, Albert M. Muñiz, Jr., and Erika L. Paulson Relational Work and ConsumptionNina Bandelj and Christopher W. Gibson Meaningful Objects and ConsumptionSophie Woodward Bourdieu, Distinction, and Aesthetic ConsumptionOmar Lizardo Taste, Legitimacy, and the Organization of ConsumptionJennifer Smith Maguire Cultural Markets and ConsecrationMarc Verboord Emotions in Consumer StudiesYaara Benger Alaluf and Eva Illouz Young People and Consumption: The Changing Nature of Youth Consumption in an Era of Uncertainty and Digital ExperienceKonstantinos Theodoridis and Steven Miles Consumption as Production: Data and the Reproduction of Capitalist RelationsUlises A. Mejias and Nick Couldry Household Finances and Credit VisibilityFrederick F. Wherry The Cultivation of Market Behaviors and Economic Decisions: Calculation, Qualculation, and Calqulation RevisitedFranck Cochoy Consumer Transactions: Consumer BankingZsuzsanna Vargha Consumer Credit SurveillanceAlya Guseva and Akos Rona-Tas Omnivorousness, Distinction, or Both?Josée Johnston, Shyon Baumann, and Merin Oleschuk The Development of Ethnoracial Market Segments: Lessons from the US Latino Media MarketG. Cristina Mora Race and Consumer InequalityGeraldine Rosa Henderson and Kathy Zhang Fashion and Its Gendered AgendasAshley Mears Gentrification and Urban InequalityRichard E. Ocejo Branding National Identity in an Unequal WorldMelissa Aronczyk Subcultures and ConsumptionJohn W. Schouten Taste, Sensation, and Skill in the Sociology of ConsumptionDavid Wright Food TastesJennifer A. Jordan Gender as a Critical Perspective in Marketing PracticeSusan Dobscha and Gry Høngsmark Knudsen Consumer Cities, Scenes, and Ethnic RestaurantsDaniel Silver and Terry Nichols Clark Ethical ConsumptionKeith R. Brown Affluence, Anti-Consumerism, and the Politics of ConsumptionKim Humphery Linking Environmental Sustainability and ConsumptionAmanda M. Dewey and Dana R. Fisher