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date: 01 March 2021

Abstract and Keywords

The chapter investigates the intersections of television with Latinx communities, and the ways in which the evolving televisual context is mediating diasporic translatinidades. It focuses on five areas: (1) the role of Latinas in television set manufacturing, (2) the representation of Latinos in mainstream television, (3) the rise of Spanish-language television, (4) the importance of telenovelas in global television, and (5) the emergence of TV streaming as new venues for translatinidades. Taken together, these five topics construct an ample canvas in which we can investigate television and how it reflects social, political, economic, and cultural lived experiences. Ultimately, the goal of this chapter is to investigate how television and its relationship with Latinx communities cannot be uniformly characterized as one static practice but must in fact be recognized as a multilayered and evolving formation that is culturally embedded as well as closely interconnected to market power.

Keywords: bilingual broadcasting, global, media, Latinx/Latino, representation, Spanish language, Telenovelas, television, translatinidades, transnational

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