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date: 24 May 2020

Abstract and Keywords

This chapter sets the stage for this Handbook by defining the research field of managing in emerging markets. It first discusses the features that normally distinguish emerging economies from the advanced economies of the Triad, including both economic and institutional aspects of development. Second, the chapter reviews alternative definitions of the term in use in scholarly research, and thus the pivotal question: When should a country be considered “emerging”? Third, it presents data on key economic trends that have to led to emerging economies becoming key players in international business, both as a host to inward traders and investors and, more recently, as a source of indigenous businesses that make their mark internationally. The chapter also provides an overview of each chapter in this Handbook within the broader research agenda on managing in emerging markets.

Keywords: emerging markets, emerging economies, management, international business, institutions, economic development, economic growth

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