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date: 17 February 2020

Abstract and Keywords

Children come to recognize that the impressions one makes on other people can be controlled and managed. In this chapter, the authors situate the development of such “self-presentation” in the moral context, with attention to a range of relevant social, cultural, cognitive, motivational, and emotional processes. Children’s appreciation of self-presentational tactics such as self-promotion, modesty, and ingratiation is reviewed before turning specifically to the factors involved in deception and truth-telling. The authors analyze the emergence of children’s self-presentational competencies in shaping both their own individual reputations and the reputations of the social groups with which they identify, especially in contexts where moral and social-conventional rules have been transgressed. Key goals for future research that illuminates the nature and implications of children’s moral self-presentation are identified.

Keywords: self-presentation, deception, reputation management, culture, peer relations, theory of mind, executive function, social motivation

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