- Oxford Library of Psychology
- Copyright Page
- About the Editor
- Inside the Black Box: Motivational Science in the 21st Century
- Social Cognitive Theory and Motivation
- A Self-Regulatory Viewpoint on Human Behavior
- Regulatory Focus Theory and Research: Catching Up and Looking Forward After 20 Years
- A Terror Management Theory Perspective on Human Motivation
- The Nature and the Conditions of Human Autonomy and Flourishing: Self-Determination Theory and Basic Psychological Needs
- Ego Depletion: Theory and Evidence
- The Complex Role of Choice in Human Motivation and Functioning
- Curiosity and Motivation
- Flow: The Experience of Intrinsic Motivation
- Implicit–Explicit Motive Congruence and Moderating Factors
- Interest and Its Development, Revisited
- Achievement Goals
- Goal Attainment
- Does Goal Pursuit Require Conscious Awareness?
- On Gains and Losses, Means and Ends: Goal Orientation and Goal Focus Across Adulthood
- The Five Pillars of Self-Enhancement and Self-Protection
- The Gendered Body Project: Sexual and Self-Objectification as Motivated and Motivating Processes
- Relatedness Between Children and Parents: Implications for Motivation
- Motivational Neuroscience
- Advancing Issues in Motivation Intensity Research: Updated Insights from the Cardiovascular System
- Autonomous Motivation, Internalization, and the Self: A Functional Approach of Interacting Neuropsychological Systems
- Motivation in Psychotherapy
- Motivation in Education
- Advances in Motivation in Exercise and Physical Activity
- Motivational Processes in Youth Sport and Physical Activity
- Work Motivation: Where do the Different Perspectives Lead Us?
- Envisioning Progress and Perils: Musings on the Future of Motivation Research in a Rapidly Evolving World
Abstract and Keywords
This chapter explores the motivational dynamics of the promotion and prevention systems outlined in regulatory focus theory (Higgins, 1997). It includes a review of the core tenets of the theory—identifying and responding to important and frequently asked questions—in discussing significant research of the past two decades since the theory made its debut. In particular, the chapter includes a discussion of what defines each system, how regulatory focus orientations are commonly measured and manipulated, what differentiates promotion and prevention motivation from approach and avoidance motivation, what characterizes the trade-offs of each system, and newer developments in research on regulatory fit, group dynamics, and motivational flexibility. Throughout, avenues for future research are suggested.
University of Waterloo, Waterloo, ON, CA
Department of Behavioral Sciences and Leadership, United States Military Academy, West Point, NY, United States
Department of Psychology, Columbia University, New York, NY, USA
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