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date: 14 August 2020

Abstract and Keywords

Most of the research and writing in strategic management focuses on the formulation of the most appropriate strategies. Selecting the best strategy for firms to follow is very important to achieve and maintain a competitive advantage. However, many strategies fail not because they are improperly formulated, but because they are poorly implemented. Despite the importance of effectively implementing strategies, there is little research strategy implementation. Outside of the implementation of specific strategy types, such as mergers and acquisitions, perhaps the most prominent focus of strategy implementation research has been on matching the organizational structure to the strategy chosen. This handbook contributes to our understanding of strategy implementation and identifies considerable opportunities for future research on this important process, with a focus on resources, governance, human capital, and accounting-based control systems.

Keywords: strategy implementation, resources, accounting-based control systems, managing resources, financial assets, human capital, innovation, entrepreneurship

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