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date: 24 May 2019

Abstract and Keywords

The processes of creative production and creativity recognition are both understood to be central to the dynamics of creativity. Nevertheless, they are generally seen by creativity researchers as theoretically unrelated. In contrast, social identity theorizing suggests a model of creativity in which groups play a role both in inspiring creative acts and in determining the reception they receive. More specifically, this approach argues that shared social identity (or lack of it) motivates individuals to rise to particular creative challenges and provides a basis for certain forms of creativity to be recognized (or disregarded). This chapter explicates the logic underlying the social identity approach and summarizes some of the key evidence that supports it.

Keywords: creativity, social identity, self-categorization, group processes, norms, social change

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