Show Summary Details

Page of

PRINTED FROM OXFORD HANDBOOKS ONLINE (www.oxfordhandbooks.com). © Oxford University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a title in Oxford Handbooks Online for personal use (for details see Privacy Policy and Legal Notice).

date: 24 May 2019

Abstract and Keywords

This chapter reviews the extensive literature on brainstorming to determine potential best practices. It presents the major theoretical perspectives and highlights their relationship to the various factors that influence the effectiveness of brainstorming. It examines the utility of verbal brainstorming, electronic brainstorming, and brainwriting for generation of creative ideas. It evaluates the effects of instructions, breaks, facilitators, training, tapping semantic categories, turnover, and group size. It also notes the gaps that exist in the literature and future research directions. It is clear that there is now considerable evidence to guide effective brainstorming and produce performances in groups that exceed those of comparable sets of solitary brainstormers.

Keywords: brainstorming, creativity, electronic brainstorming, brainwriting, group size, facilitator, turnover, training, social influence, motivation

Access to the complete content on Oxford Handbooks Online requires a subscription or purchase. Public users are able to search the site and view the abstracts and keywords for each book and chapter without a subscription.

Please subscribe or login to access full text content.

If you have purchased a print title that contains an access token, please see the token for information about how to register your code.

For questions on access or troubleshooting, please check our FAQs, and if you can''t find the answer there, please contact us.